Does this replace spec work, or is it the same thing with extra steps?

It replaces the need for unpaid spec work, not the ethics debate around it. Instead of building full comps on your own time to win a deal that isn't signed, you generate a directional preview in seconds and use it as a conversation aid — not a deliverable you're handing over for free.

Does the preview redesign the whole site or just the homepage?

Homepage is the most common use case because it's the highest-leverage sales visual — it's what a stakeholder committee looks at first. Interior pages, product pages, and individual app screens can be scoped into your build if your pitches need more than one screen.

Does it preserve our client's actual copy and content, or just skin the layout on top?

It preserves the real headlines, product imagery, and navigation structure visible in the screenshot, then restyles the layout, typography, and color system around that content. Prospects recognize it as their site elevated, not a stock template with their logo dropped in.

Can it redesign a web app or SaaS dashboard, not just a marketing site?

Yes — a screenshot of an admin panel or product dashboard works the same way a marketing homepage does. Dense, data-heavy screens are harder to redesign convincingly than marketing pages, so agencies pitching app redesigns specifically often want the App UI Redesign Preview build, which handles UI density and component states.

Does this replace our Figma mockups and design system work?

No. This is a sales and pitch tool, not a dev-ready deliverable. Once the SOW is signed, you're still doing real design system work, component libraries, and production-ready Figma files — the preview just gets you to that signature faster.

Can the AI bias toward our client's existing brand colors and typography?

Yes, if you provide them — logo, brand colors, and type preferences can be fed in to keep the preview closer to an on-brand direction rather than a generic modern redesign. Final brand system definition still happens in the actual design phase.

Are client site screenshots and business data retained?

That's your call, not ours — it's your software. We build the storage and retention policy around what your agency needs and make sure it meets GDPR or any other regulation or client confidentiality obligation that applies. No training on your data, ever.

There's no off-the-shelf plan, so there's no published price list. Share your details and we'll discuss project scope and pricing on a free consultation call — see /pricing for details.

Website & App Redesign

Show prospects their redesigned website before you open Figma

Screenshot their live site. Makeover generates a photorealistic redesign preview in seconds — close the SOW off a visual, not a sitemap and a promise.

Custom-built for your industry · No commitment

What is a website redesign preview preview?

A website redesign preview tool uses AI to generate a photorealistic image of what a website or web app would look like after a redesign, built directly from a screenshot of the current live site. Web design and development agencies use it during discovery calls and pitches to show a prospect a visual direction before committing design or engineering hours to full comps. It replaces early-stage wireframes and mood boards with a rendering of the prospect's actual site, redesigned.

Why it matters

Website and app redesign projects run anywhere from $8,000 for a small marketing site to well into six figures for a full product redesign, and the sales cycle rarely closes on the first call. Prospects collect two or three competing proposals, a stakeholder committee has to sign off, and everyone on that committee is being asked to approve a direction they've only seen described in a sitemap and a strategy deck. Agencies lose winnable pitches not because the strategy was weaker, but because a competitor's deck had something that looked finished and theirs didn't. The industry also has a standing aversion to spec work — building real comps for a deal that hasn't closed is unpaid labor most shops can't absorb across every pitch. A preview generated from a screenshot gives you the visual without the unbilled design hours.

Who uses this

Agency principals and account leads use it live on discovery and pitch calls to turn an abstract "we'd modernize your homepage" into something the prospect is looking at. UX/UI designers use it to produce a fast concept direction before investing real Figma hours once a deal is warm. Freelance web designers and no-code builders (Webflow, Framer) use it to compete for projects against larger shops without matching their comp-design headcount.

Heard this from a prospect?

A prospect asks you to "just mock something up so we can see it" — and doing that properly means eight unpaid hours of comp work for a deal that isn't signed yet.

You present a sitemap, a strategy deck, and a mood board. The prospect nods politely, then goes quiet for two weeks because nothing you showed them actually looked like their site.

You lose the pitch to a competing agency whose deck had a slicker-looking mockup in it — even though your redesign strategy and technical plan were stronger.

How website redesign preview previews work

Three steps. Under 10 seconds. No design skills needed.

Capture the current site

A full-page screenshot of their homepage, product page, or app dashboard — desktop or mobile. No design file, no live access to their CMS required.

AI generates the redesign preview

The model restyles layout, typography, color, and visual hierarchy while keeping the client's actual headlines, imagery, and content structure recognizable — not a generic template swap.

Present it in the pitch

Their own site, redesigned, right there in the discovery call or proposal deck. The conversation moves from "what would this look like" to "when do we start."

Common questions about website redesign preview

Straight answers. No jargon.

Let's build the version made for your business

Every preview on this site is a variation of the same engine, tuned to one industry. Tell us about yours, and we'll show you exactly what we'd build for it.

We reply within one business day