Is my clients' photo data retained after the preview?

That's your call, not ours — it's your software. We build the storage and retention policy around what your business needs and make sure it meets GDPR, CCPA, or any other privacy regulation that applies. No training on your data, ever.

What does a self-tan level preview build cost?

There's no off-the-shelf plan, so there's no published price list. Share your details and we'll discuss project scope and pricing on a free consultation call — see /pricing for details.

How is a self-tan level preview different from a spray tan shade preview?

Spray tan shade preview shows a client-in-a-booth result from an HVLP airbrush solution — violet-base, bronze-base, and similar formulations sprayed on by a technician. Self-tan level preview is built for product-based, hand-applied, or take-home application: mousses, drops, and lotions where the client chooses a DHA-driven depth level rather than a booth solution shade. Studios that offer both services typically run this alongside the spray tan tool rather than instead of it.

Does the preview account for undertone — warm, cool, or olive?

Yes. The AI works from the client's actual photographed skin, so it reflects her real undertone rather than applying a generic bronze filter. That's the entire point: a Level 3 that reads warm and even on an olive undertone can read muddy or orange on a cool, pink undertone, and the preview shows that difference on her skin specifically.

Self-tan color develops over several hours after application. Does the preview show the initial guide color or the final result?

It shows the fully-developed result — the color the client will actually be wearing the next day, not the temporary bronzer guide-tint visible right after application. Showing the guide color would understate the outcome and undersell the product.

Can this be used for take-home retail products, or only for in-spa hand-applied sessions?

Both. Retail counters use it to help a client pick between competing product lines and depth levels before an impulse purchase. In-spa, technicians use the same preview to set expectations before a hand-applied session or a multi-visit build-up package.

Will this reduce complaints about patchy or streaky application?

It solves shade selection, not application technique — a preview can't fix uneven blending at home. What it does reduce is the far more common complaint: the client picked the wrong depth level for her undertone and blames the product for a color she never should have chosen.

How does this compare to a brand's generic before-and-after photos or swatch cards?

Swatch cards and packaging photography show what a product looks like on someone else's skin under ideal lighting — never her own arm, under her own bathroom light. The AI preview works from her actual photographed skin, which is why it resolves a doubt a swatch card can't touch.

Spray Tan & Self-Tan

Show clients their self-tan level before they buy the bottle or book the session

Photograph a client's actual skin. Makeover generates a photorealistic preview of Level 1 through Level 4 self-tan in seconds, so they choose the right depth for their own undertone instead of guessing from a swatch card.

Custom-built for your industry · No commitment

What is a self-tan level preview preview?

A self-tan level preview tool uses AI to show a client how a specific self-tanning depth — from a barely-there Level 1 glow to a deep Level 4 bronze — will actually look on their own skin, not a model's arm on a product box. The technician or retail associate photographs the client's skin, and the tool generates a realistic, fully-developed preview across tan levels before any solution is applied or product is purchased. Sunless tanning bars, self-tan studios, and beauty retailers use this at the counter or in the treatment room to stop shade-guessing and cut down on post-application regret and returns.

Why it matters

Self-tan is a repeat-purchase, low-margin-per-unit business — a $34–58 retail mousse or a $40–90 hand-applied session only pays off if the client comes back, and the single biggest reason she doesn't is a shade that turned out orange, ashy, or just "not what I pictured." Multi-session build-up packages (typically $150–300 to work up to a deep bronze over three or four visits) get abandoned after session one for the same reason: the client can't picture how much darker level three or four will actually get before she's committed the money. Every self-tan brand's before-and-after photography uses studio-lit models with even, camera-ready undertones — it tells the client nothing about how the product will read on her own skin, and she knows it, which is why she hesitates at the display or cancels the follow-up booking.

Who uses this

Self-tan artists and estheticians at sunless tanning bars who hand-apply gradual tanners for clients who don't want to breathe DHA mist in a spray booth. Retail beauty associates working a self-tan display or brand counter who need to close a take-home sale on the spot. Mobile self-tan technicians building recurring client relationships around a maintenance schedule. Spa and salon owners adding self-tan services as a retail attach to facials, waxing, or lash appointments.

Heard this from a client?

She's standing at the self-tan display comparing Light, Medium, and Dark mousse, and she won't buy any of them because the last one she ordered online turned orange on her.

She booked a three-session build-up to reach a deep bronze but wants to cancel sessions two and three because she has no idea how much darker it will actually get on her.

She has a cool, pink undertone and is convinced every self-tanner pulls orange on her skin specifically — no swatch card or brand photo has ever talked her out of that fear.

How self-tan level preview previews work

Three steps. Under 10 seconds. No design skills needed.

Photograph the skin

A phone photo of her arm, leg, or face in natural light at the display case or treatment room. No studio lighting or special camera required.

AI generates each level

The model renders how her specific undertone responds to Level 1 through Level 4 (or your studio's light/medium/dark naming), based on the DHA concentration and base tone of the product or solution.

Present before she commits

She sees her own skin at each depth, side by side, before she pays for a bottle or books session two of a build-up package.

Common questions about self-tan level preview

Straight answers. No jargon.

Let's build the version made for your business

Every preview on this site is a variation of the same engine, tuned to one industry. Tell us about yours, and we'll show you exactly what we'd build for it.

We reply within one business day