Does this replace the architectural renderings we submit for brand PIP approval?

No — brand PIP submissions still need stamped architectural drawings and FF&E specs from your design firm. This tool handles the decision before that: getting ownership and the GM aligned on a visual direction fast, so the design firm isn't rendering three competing concepts on spec.

Can it match our brand's specific FF&E packages — Marriott, Hilton, IHG casegoods — or only generic finishes?

You load your property's actual finish options — flooring, casegoods, soft goods, whatever your brand standard or PIP scope specifies — so the preview reflects what you're actually planning to install, not a generic hotel-room look.

How is this different from the upsell software we already use, like Oaky or Nor1?

Those platforms handle the offer, pricing, and booking flow for upgrades — we don't compete with that. We generate the room image those platforms are missing: instead of a stock photo of "a" suite, guests see the specific room they'd actually be assigned.

Can front desk staff use this live during check-in, or does it need design-team turnaround?

It's built for the front desk. An agent pulls up the room on a tablet and shows the guest the upgrade during the check-in conversation — no design queue, no waiting on a turnaround.

Does it work for resort spaces beyond guest rooms — cabanas, villas, pool decks?

Yes. Any bookable or renovate-able space works the same way — cabanas, villas, suites, even lobby or pool-deck renovations for owners previewing a broader capex project.

How close is the preview to the room the guest actually gets, once the renovation is finished or the upgrade is assigned?

It's generated from your property's real room — actual walls, windows, and light — with the finish package applied, so what's on screen is that specific room, not an idealized composite. It's a sales and decision tool, not a substitute for final designer sign-off on materials and specs.

Who owns the room photos and renders, and how long do you keep them?

That's your call, not ours — it's your software. We build the storage and retention policy around what your property and ownership group need and make sure it meets GDPR or any other regulation that applies to your guests and your market. No training on your data, ever.

There's no off-the-shelf plan, so there's no published price list. Share your details and we'll discuss project scope and pricing on a free consultation call — see /pricing for details.

Hotel & Resort Upgrades

Show Guests the Exact Room They're Paying to Upgrade Into

Front desk, reservations, and GMs generate a photorealistic preview of the specific suite or renovated room in seconds — so upsells close on sight and ownership signs off on the PIP without waiting on a rendering firm.

Custom-built for your industry · No commitment

What is a room upgrade preview preview?

A room upgrade preview tool generates a photorealistic image of a hotel's actual room or suite showing a specific upgrade — a higher category, a better view, or a post-renovation finish package — before the guest pays for it or the owner approves the capital spend. Front desk and reservations staff use it to show guests the real room behind an upsell offer instead of generic brand stock photography. General managers and asset managers use the same tool to preview a Property Improvement Plan renovation on an actual guest room before signing off on the fit-out.

Why it matters

A brand-mandated soft renovation typically runs $8,000 to $20,000 per key; a full renovation with new casegoods, bath, and mechanical runs $25,000 to $75,000-plus per key, and a Property Improvement Plan for a mid-size property can total $2 million to $15 million. Ownership groups don't sign that check off a mood board — they want to see the actual room. On the revenue side, suite and room-category upsells typically add $30 to $150 a night in incremental rate. But the upsell and revenue platforms hotels already run — Oaky, Nor1, Duetto — still pull a stock photo from the brand's marketing library, not the specific room down the hall the guest is actually being sold. When the delivered room doesn't match the photo, it shows up as a 1-star review or a card-network dispute for "not as described." A preview tool closes the gap on both sides of the P&L: it turns a stalled PIP conversation into a decision the ownership committee can approve in one meeting, and it turns a front-desk upsell pitch into something the guest can see instead of imagine.

Who uses this

Front desk and reservations agents run it at check-in and in pre-arrival upgrade emails. Revenue management and e-commerce teams use it to build upsell campaigns around specific room categories instead of generic ones. GMs and asset managers use it to walk ownership and brand PIP reviewers through a renovation scheme room by room. Interior design and FF&E procurement teams use it to test a finish package against the property's actual room dimensions and light before placing the order.

Heard This From a Guest — or From Ownership?

A guest pays a $95 upsell for the "Deluxe Ocean View Suite" pictured in the pre-arrival email, gets assigned the connecting suite on the parking-lot side, and leaves a review calling it bait-and-switch.

Ownership tables the PIP renovation vote for another quarter because the only visual on the table is a fabric swatch board and a rendering from the design firm that took six weeks and still doesn't match the room's actual layout.

Front desk staff try to upsell a guest to club level at check-in with nothing to show but a laminated card from the last refresh — the guest declines, and that upsell revenue is gone for the whole stay.

How room upgrade preview previews work

Three steps. Under 10 seconds. No design skills needed.

Capture the actual room

Front desk, GM, or design staff photograph the specific room, suite, or renovation-in-progress on property — not a stock unit pulled from the brand's photo library.

Generate the upgrade

The tool renders that exact room with the upsell category, view, or post-renovation finish package applied — true to the room's real layout, light, and dimensions.

Present it at the moment of decision

Staff show the guest the real preview at check-in or in the pre-arrival email, or the GM presents the rendered rooms to ownership and brand reviewers for PIP sign-off — no rendering firm, no six-week wait.

Common questions about room upgrade preview

Straight answers. No jargon.

Let's build the version made for your business

Every preview on this site is a variation of the same engine, tuned to one industry. Tell us about yours, and we'll show you exactly what we'd build for it.

We reply within one business day